6 Bricks for Building Your Personal Brand House - CareerEnlightenment.com

3) Create a WebsiteWhile a website might not seem like a logical choice for people in every industry, it’s a great idea for many professionals. Platforms like WordPress and Squarespace make it simple to build a personal website, which can serve as your home page as well as a portal for your portfolio and blog. It’s wise to at least purchase the URL of your choice and sit on it, even if you aren’t immediately ready to build your website. If you have a company name, buy the corresponding URL. If not, try to secure a URL of your name, especially if your name is unique or has an unusual spelling.4) Build a BlogOne of the best ways to brand yourself as an expert in your field is through blogging.  Whether your expertise is mechanical engineering or shopping, maintaining a blog â€" especially if it gains a following â€" shows your enthusiasm and expertise in your industry. Further, by staying current on trends in your industry and engaging with an online audience through comments, a blog can help you build a solid reputation online.5) Create a LogoAs you build your personal brand, a simple logo can tie it all together, and really further your chances of visually standing out in a crowded field. If you are skilled at graphic design, create your own. If not, hire a professional who can help you brainstorm ideas. On a budget? Websites like Fiverr offer the services of freelance logo designers starting at just $5.  6) Revamp Your Social Media AccountsLinkedIn should be your home base for creating your personal brand. Make your LinkedIn page shine by adding in as much information as possible. Include your education, all relevant work experience, awards and recognitions, volunteer work and even hobbies. Once your blog is up and running, connect it to your LinkedIn account so that posts are automatically published there. This is a really easy way to show contacts and potential contacts on LinkedIn that you are active on the site and staying busy in real life. Also, ta ke the time to ask trusted contacts for references and add those to your LinkedIn page. It’s a great way for potential employers and other contacts perusing your page to quickly discern that you are respected in your field, and to get other people’s perspectives on where your strengths lie.